MOCT January 2014

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Bienvenido al primer MOCT del 2014, un acrónimo llamativo para referirnos a Monthly Open Communicative Task.

Aunque el título puede explicarse por sí mismo, queremos que sepas que nuestro plan es publicar un nuevo ejercicio cada mes (de ahí, Monthly). El acceso es libre para cualquier persona que quiera resolverlo (por lo tanto es, Open) pero más que eso, queremos que te motive a usar tu inglés (así que es, Communicative) y la única manera de practicar es a partir de la lectura, de escuchar y  de organizar los componentes, lo que explica porque lo llamamos Tasks.

Usa tu diccionario para completar las actividades y consúltalo en caso de que tengas dudas con el vocabulario. Y ahora, sin más preámbulos, comienza a trabajar con la actividad de lectura y comprensión auditiva de éste mes:


Reading Task:

Read the text “The Day we were introduced into the iPhone”, and then watch the video. Later, COUNT the number of coincidences between the author of the article and Steve Jobs’ assertions about the iPhone.

In the text we can read,…

…which coincides with Steve Job’s words:

The Day we were introduced into the iPhone



At the onset of 2014, we at SEPA ingles have chosen to commemorate the iPhone’s seventh year in the market. Our motive? Simply put, we feel that the launching of this



interesting and multi-purpose gadget marked a stepping stone in the world of electronic interpersonal communication. Little did we know back in 2007 (or before), that by carrying a cell phone together with all our personal everyday belongings, we would eventually be able to share documents, pictures, and videos; surf the internet and hold video-enhanced conferences, thus interacting with other users in manners never before seen; and all of it through the use of a single, plain-looking piece of equipment no larger than the palm of your hand.


And we haven't even begun to touch on the subject of telephoning alone! How lame and old are those disk-activated (or even button-activated!) telephones from the 70’s and 80’s; how incredible it is to be able to communicate with anyone, anywhere, any time.


As purported by the late Steve Jobs in his iconic public presentation of the first iPhone (recorded in this month's video clip), Apple's technology wizards engineered the reinvention of the phone as we knew it, never to go back.





 “…today, we're introducing three revolutionary products…”



“…These are not three separate devices. This is one device…”









“…today Apple is going to reinvent the phone…”

“…we're going to reinvent the phone…”




Listening task:

Click on the video to watch it; then, DETERMINE why all the following facts are INCORRECT:




This is a day I've been looking forward to for two and a half years. Every once in a while, a revolutionary product comes along that changes everything. And Apple has been, well, first of all, one's very fortunate if you get to work on one of this in your career. Apple's been very fortunate. It's been able to introduce a few of these into the world. In 1984, we introduced the Macintosh. It didn't just change Apple, it changed the whole computer industry. In 2001, we introduced the first iPod, and, it didn't just change the way we all listen to music; it changed the entire music industry. Well, today, we're introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough internet communications device. So, three things: A widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device. An iPod, a phone, and an internet communicator. An iPod, a phone, are you getting it? These are not three separate devices. This is one device. And we are calling it iPhone. Today, today Apple is going to reinvent the phone. And here it is. No, actually, here it is but we're going to leave it there for now. So, before we get into it, let me, let me talk about a category of things. The most advanced phones are called smart phones, so they say. And they typically combine a phone plus some email capability, plus they say it's the internet, sort of the baby internet, into one device. And they all have these plastic little keyboards on them. And the problem is that they are not so smart, and they're not so easy to use, so, if you kind of make a, you know, business school one-on-one graph with the Smart axis, and the Easy-to-use axis, phones, regular cellphones are kind of right there. They're not so smart and they are, you know, not so easy to use. But, smartphones are definitively a little smarter, but they actually are harder to use. They're really complicated; just for the basic stuff people have a hard time figuring out how to use it. Well we don't want to do either one of these things. What we want to do is make a leap-frog product that is way smarter than any mobile device has ever been, and super easy to use. This is what iPhone is, OK? So, we're going to reinvent the phone.



We suggested that,…


…which is wrong because:

1. Apple engineers started working on the iPhone as far back as the middle of 2005.


The presentation of the first iPhone corresponds to 2007, and Steve Jobs says he had been looking forward to it for two and a half years: 2007 – 2.5 years = 2004

2. According to Steve Jobs, a person should consider himself fortunate if fate allows him to work on 2-3 revolutionary products throughout his life.


Steve Jobs said one would be lucky to be able to work on one (not two or three) of these innovative products.

3. According to Steve Jobs, the iPod brought dramatic changes, basically in the way people listened to music.


In the words of Steve Jobs, the iPod changed the entire music industry, not only the way we listen to music.

4. Back in 2007, S. Jobs described the iPhone as a conventional internet-based gadget with unconventional capabilities.


Jobs described the iPhone as a leap-frog item that was way smarter than conventional cell and smart phones, and which was super easy to use.

5. The original design for the iPhone would include a small plastic keyboard, although this was later eliminated.


Jobs only mentioned this characteristic in connection with other more conventional smart phones; he never says anything about the iPhone having this keyboard.

6. The objective at Apple was to develop a smart cell phone that had the same characteristics of other smart phones, but which worked better.


Jobs said at Apple they didn’t want to do anything similar to conventional phones; he actually suggested Apple would reinvent the telephone.




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